Ship Target
New users reach “aha moment” in under 2 minutes. Product is launch-ready.
Every great product earns trust in the first 60 seconds. Obsess over onboarding.
Each team recruits someone who has never seen the product. Screen-share and time how long they take to reach the aha moment. Shortest time wins.
Focus on the User — Designing the First 60 Seconds | Feedback Systems | Metrics That Matter
Hacker × Hipster
Hipster designs the entire onboarding experience. Hacker implements every pixel.
Hacker × Hound
Hound identifies friction points from cold tests. Hacker fixes them same-day.
Product mentor (onboarding review) or Growth mentor (launch readiness check).
Role Checklists